A growth lab · Hong Kong

Growth, minus the guesswork.

Most marketing is intuition dressed up as strategy. We treat it differently: every decision starts as a hypothesis, gets tested like an experiment, and only earns budget when the data says so.

See how we work → Run a test with us
120+
Experiments shipped
4.2×
Median ROAS
72h
Test turnaround
0
Guesswork
The method

Diagnose. Experiment. Scale.

A three-step loop borrowed from the lab — run it enough times and growth stops being luck.

01

Diagnose

We audit your funnel, channels and data before touching a single ad. Most budgets are wasted on problems that were never diagnosed.

Week 1–2
02

Experiment

Small, fast, controlled tests across channels — each with a clear hypothesis and success threshold. Winners move forward, losers get documented.

Week 3–6
03

Scale

Only proven winners get budget. Scaling becomes arithmetic, not hope — and every result feeds the next round of experiments.

Ongoing
What we test

Six channels, one system

Every channel is a variable in the experiment — deployed only when the data says it earns its place.

/01

SEO

Technical audits, content strategy and authority building — the compounding asset that keeps paying after the budget stops.

→ /02

SEM & Paid Media

Search, display and programmatic placements bought on a cost-of-learning basis — every dollar either buys data or buys revenue.

→ /03

Social & Influencer

Creator partnerships tested in cohorts, so you know which voices actually move your audience before committing long-term.

→ /04

Affiliate Marketing

Pure performance inventory — partners are paid only when results arrive, making it the lowest-risk line in the budget.

→ /05

Marketplace Marketing

Amazon and bol.com treated as search engines in their own right — listings, ads and algorithms optimised for the buy box.

→ /06

Email & CRM

Lifecycle automation measured on retention, not open rates — the channel where small lifts compound hardest.

→
Marketing analytics workspace
Why it works

Opinions lose to evidence.

In most agencies the loudest voice in the room picks the strategy. In our lab, the experiment does. You see every test, every result and every decision that follows from it.

  • Every recommendation backed by test data
  • Failed experiments documented, not hidden
  • Budget follows proof, never opinions
Start with a diagnosis →
Stop guessing

Run your first experiment.

Bring us a channel, a funnel or just a hunch. We'll turn it into a testable hypothesis and show you what the data says.

Propose a test →